Tudor Pro Cycling and MSC Cruises

MSC Cruises is proud to become the Official Main Partner of Tudor Pro Cycling through the end of the 2027 season. This exciting new sponsorship kicks off at the 2025 Tour de France, marking MSC Cruises’ debut in professional cycling. With prominent branding across team kits, vehicles, and events, the partnership introduces MSC Cruises to global cycling audiences. Sharing Swiss roots and a passion for excellence, MSC Cruises and Tudor Pro Cycling unite through common values: performance, innovation, and world-class execution, on the road and at sea.

Tour de France, Tudor pro cycling team | MSC Cruises

Partnership debuting at the Tour de France 2025

The 2025 Tour de France marked a historic milestone for Tudor Pro Cycling as the Swiss team made its debut in the world’s most prestigious cycling event.
The Grand Départ in Lille, France, unveiled the team’s new kit featuring MSC Cruises branding for the first time.
This partnership celebrates shared values of precision, passion, and bold ambition, bringing MSC Cruises into the heart of elite road cycling.
As Tudor Pro Cycling races across international stages, MSC Cruises will be right there, supporting every climb, sprint, and finish line moment.
MSC Cruises Official Main Partner of Tudor Pro Cycling
MSC Cruises Official Main Partner of Tudor Pro Cycling, Tour de France

Tudor Pro Cycling on board MSC World Europa

MSC Cruises welcomed Tudor Pro Cycling on board MSC World Europa in Barcelona for the team’s official pre-Tour de France Grand Départ 2026 presentation, creating a striking setting ahead of one of the world’s most watched sporting events.
Set against the backdrop of MSC World Europa and Barcelona’s waterfront, the presentation gave media direct access to riders and team leadership, as well as a distinctive visual opportunity ahead of the race start.
Find your cruises
Tudor Pro Cycling partnership | MSC Cruises